When a company decides to create a new product either in Cosmetics or Specialty Food sector, it usually assigns the development tracking to a project manager who has a commercial background, most of the time. In smaller companies the owner of the company himself undertakes the monitoring. In both cases, the main issue is to minimize the coordination of the required development work. Particularly in the case of newly emerging companies that do not have the experience of succession of the required stages, this can develop into a large and usually overwhelming burden, resulting the loss of valuable time and money. They usually start from the quest for the Holy Grail, which they consider to be a good Formula, which unfortunately proves to be insufficient to ensure the success of a new launch on the market. Choosing the right and compatible packaging materials, how to communicate the differentiation of a new proposal to a very saturated market, but also the way to build the brand from scratch is just some very important if not more important parameters to be taken into account at a very early stage of development. Usually the significance of the above is not directly understood, especially by the start-up companies, as a result of which there are serious delays and expenses outside the initial budget.

The NuCLab laboratory suggests what we think is missing from the market. A comprehensive proposal to give life to our customer’s idea!

As a result, the promise to our clientele is not just an innovative and qualitative formula but a product ready for production and its course on the market that carries with it all the guarantees for success!!